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Unbound is a book fair that pushes boundaries and is focused on using your voice to read banned books. It’s important to have the freedom to read what you want without having biases in your way.
The main goal was to create an identity that felt authentic and true to the brief. For the logo, each letterform, with the exception of the letter ‘o’, is the shape of a book when looked at from the binding. Because of the nature of the concept and it’s location, a friendly approach was taken. Bright colors paired with friendly illustrations were used to evoke an upbeat personality.