Euclid
INDUSTRY
Publishing
Monograph commemorating the lives and work of Alvin and Elaine Lustig.
SERVICES
Editorial
Layout
Copywriting
BRIEF
The Lustigs were a married couple and were prominent mid-century modern designers. The main goal in creating this monograph was to let their work shine, but still have it feel as though it was something the Lustigs themselves would have done.
FINDING
To further commemorate their works, the monograph was named Euclid, which was a typeface Alvin Lustig created. This typeface was later revisited by Elaine, and she created her own version of it to pay homage to her late husband, Alvin. Because a lot of their work had bold colors and typography along with negative space, the spreads had to reflect that.