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Fashion / Lifestyle
UX/UI
Print Design
Email Design
Social Media Design
Photography
Packaging / Collateral
UX/UI
In January of 2026, GAUI rebranded from MYOUTFITONLINE. With that came a complete website refresh.
I collaborated with the e-commerce and marketing teams to ensure each page reflected the new brand identity, while keeping optimization in mind.
I saw this project end-to-end, and designed all pages in Figma.
PRINT DESIGN
As part of the GAUI Spring Lounge campaign released in 2026, I was asked to design a print that would be featured in multiple pieces throughout the collection.
Being that this was a spring collection, the goal was to incorporate florals, while still maintaining the color palette that was approved for the collection (Garden Green and Honeybutter).
This hand-drawn pattern is 7.5”x7.5”, and was finalized in Adobe Illustrator.
EMAIL DESIGN
SOCIAL MEDIA – INSTAGRAM STORIES
PHOTOGRAPHY
For each collection, I take close-up photos of fabrics that live on our website. These photos help customers better visualize the fabric, without having to zoom in on ecomm photos.
Occasionally, I also take flat-lays that may be used on the website or social media.
Additionally, I do any necessary e-commerce color / background edits for each collection. This ensures the images on the website are consistent with how the product looks in person, creating overall trust with the consumer.
COLLATERAL
As part of the GAUI Summer League collection, I designed stickers inspired by the pieces and colors in the drop.
There is a stripe detail found throughout the sitckers that are also featured on the tops.
For the first Summer 2026 drop, the colors and overall mood were heavily inspired by the style that was predominant in the 90’s in Miami (hence the collection’s name being The Good Old Days).
The palm tree was a recurring motif for this drop, so it was important to include it for consistency.