Perle
INDUSTRY
Food
Chocolate truffle brand that uses real, simple ingredients.
SERVICES
Branding & Identity
Packaging
Collateral
Illustration
Merchandise
BRIEF
Perle is a sea salt chocolate truffle brand that prides itself in quality. With the rise of processed food and artificial flavors and colorings, we seem to have strayed away from what makes chocolate truffles so good, and that’s real, quality components. Perle seeks to invest in the finest of ingredients.
FINDING
It was important to evoke an elegant, enlightening feeling, while still having the brand feel authentic and true. Being that these are sea salt truffles, an ocean motif is found throughout the packaging, and in the logo as well.
PROCESS
Logo sketch
BRANDING
LogoPatternIcons
APPLICATION